Factory 52

This $86 million redevelopment project transformed a historic playing card factory into a vibrant living community and entertainment destination.

The former U.S. Playing Card Co. factory is a beloved and storied institution in Cincinnati’s historic Norwood. After years of discussion, the 22-acre site was finally redeveloped into a “city within a city” where people can live, work and explore.

The scope included a large amount of demolition and site work to make way for:

  • construction of eight new or renovated buildings that house apartments, retail shops, restaurants, brewpubs and more
  • restoration of several historic elements of original structures, including the clocktower, smokestack, factory building and food hall
  • a central “town square” featuring an amphitheater and stage

Delivery Method:

Construction Management

Project Type:

Renovation and New Construction

Industry:

LIVE | WORK | PLAY

Architect:

MSA Design

The Challenges

Simultaneously developing a 15-acre park while renovating and constructing eight buildings was a challenge that demanded seamless coordination. The HGC project team alone consisted of 15 dedicated individuals overseeing multiple projects. Factory 52’s proximity to major train tracks, an active factory, and a busy highway posed additional logistical challenges that required careful negotiation and cooperation with various stakeholders.

600K
square feet of finished space
22
acres of development
$86m
contract value
18 mo.
Length of project

We integrated the use of QR codes into Procore, revolutionizing the punch list process for subcontractors. This streamlined approach empowered subcontractors to efficiently address tasks by scanning QR codes, expediting workflows and enhancing overall project coordination. We also used Earthcam’s 360 robotic cameras to assist with site monitoring, providing visibility to all eight building projects at once.

The Solutions

Given the scope and size of the project, we knew effective communication would be paramount, so we routinely scheduled internal meetings to discuss things like deliveries, sharing resources within subcontractors, and when work on the north side of one building might affect the work on the south side of an adjacent building.

Navigating within the right-of-way of the train tracks, alongside a designated park area where deliveries were restricted, required innovative solutions. We established clear communication channels and incorporated signage to strategically route deliveries through designated paths with minimal disruption to the city of Norwood.

Despite the challenge of the tight site, with numerous subcontractors operating simultaneously, careful planning and coordination ensured seamless progress across all fronts.

Specialty Trades

By subcontracting specialists from within Huseman Group, we provide an unparalleled level of craftsmanship while delivering maximum value to our clients.

Hard work. Craftsmanship. Putting the customer first. Doing it right.

Our business was built on these values — and they continue to drive our people, our projects and our culture today.

Get To Know Us