At the end of 2019, as the organization neared 90 years of operation, HGC Group of Companies [1] created the Builder’s Book [2] to reaffirm the identities of the unique companies that make up the Group’s whole. The Book was an expression of gratitude for the people who work so hard to make the DNA of the Group so unique. This year, the book has received two different awards from the Society for Marketing Professional Services (SMPS) [3].
Learn more about the Group of Companies. [1]
SMPS is a community of marketing and business development professionals working together to move the A/E/C industries forward. Each year, the Greater Cincinnati chapter hosts an awards ceremony to celebrate the achievements of members and firms. This year, the virtual ceremony recognized The Builder’s Book with the Greater Cincinnati SMPS Marketing Communications Award [4], the highest accolade for local marketing projects.
The Marketing team earned a few GCSMPS awards in 2019, too. [5]
Then, in October, the national SMPS conference Build Business awarded its Marketing Communications Awards. The Builder’s Book received a national Merit Award for Internal Communications in Mixed Media, in recognition of the multi-faceted campaign of designing and publishing a book, mailing it to every employee as part of aThanksgiving appreciation initiative, and offering a digital version for easy accessibility.
The Book has been woven into employee orientation, client relations, and strategic planning as it captures the true DNA of the Group of Companies.
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